Attorney Samuel  A. Anyan

Case Study

Website Re-Design | Branding | UX/UI

The Challenge

Serving the sunny state of Pennsylvania, along with New Jersey and Delaware for 15 years, Attorney Sam Anyan has emerged as one of the local heroes in the courtroom in which he represents as an extremely successful personal injury attorney. From being featured on MSNBC as well as in many nationally circulated publications, Sam has been able to receive a prestigious honor as ‘A lawyer on the fast track 2011’, given only to those top lawyers under 40 each year. His marketing team reached out to me with a goal establishing an updated web presence that could better attest to his core competencies as well as major successes in the courtroom.
While creating additional landing pages for his digital ad campaigns, our job was to create a website that not only highlights his area of practice but also highlights his recent achievements in and out the courtroom.

Old Site

The Process

First thing we did was perform a website audit from the previous website. The goal being was to prevent us from leaving out any important information from that site. Second thing we did was perform a competitive analysis from his local comptetors to ensure the site is competent. We then gathered all information reagrding his recent acheivements that needed to be displayed on the site. We knew that the site had to be broken down and segmented in the following way:

      • Clear Call-to-Action
      • Recognitions/Acheivements
      • Why Choose Us Section
      • Services Section
      • Another Call-to-Action
      • Quote Section
      • Asscociations Section
      • Free Consultation Section

Along with the above wireframe, we included the following services on our execution:

      • Brand Discovery
      • UX Design
      • Project Planning
      • Prototypes
      • Design System
      • Wireframes
      • User Interfaces
      • Responsive Web Design

Brand Guidelines

The Results

  • Highlight of Acheivements
  • Updated Business Email
  • Implemented Online Strategy
  • Constructed a Brand Guideline
  • Website Redesign & Development
  • SSL Configuration
  • Mobile Responsive
  • Introduced Account Management
  • Landing Pages

New Site

 

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