Pop Fitness
Case Study
Website Design | Branding | UX/UI
The Challenge
Established and operated in Washington DC, Confident care medical’s facility has been home to many residents by providing the most professional and experienced primary care for their residents for over 10 years. Owned by Mary Rockefeller, whose work in the healthcare industry has been pivotal for supporting updates in modern day facility care, she wanted a team that could capture the digital imprint of her passion strategically illustrated throughout her website. Due to a lack of proper account management with her previous developer, she lost access to both her business email and hosting services requiring a restart. This project had a goal of a simple end user experience that effectively explains Confident Care Medical while prompting a simplified action item appointment schedule.
Old Site
The Process
First thing we did was perform a competitive analysis. The goal being to make the site effective for the end user to start obtain more information about her practice and then be able to contact her. We knew that the site had to be broken down and segmented in the following way:
- Clear Call-to-Action
- A Premium Services Section
- About Dr. Mary Section
- Schedule an Appointment Section
- Hours of Operations Section
- Then a another Request Consultation at the bottom.
Along with the above wireframe, we included the following services on our execution:
- Brand Discovery
- UX Design
- Project Planning
- Prototypes
- Design System
- Wireframes
- User Interfaces
- Responsive Web Design
Branding Guideline
The Results
- Updated Business Email
- Implemented Online Strategy
- Constructed a Brand Guideline
- Website Redesign & Development
- Domain Registration
- Integration Scheduling Software
- SSL Configuration
- Mobile Responsive
- Introduced Account Management
New Site
PORTFOLIO
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