Pop Fitness

Case Study

Website Design | Branding | UX/UI

The Challenge

Pop Fitness is an at-home fitness company where your trainer welcomes you and makes you feel like you can be successful no matter your goals, unique needs, limitations, or injuries. They create custom programming for goals around weight loss, weight management, building muscle, and injury recovery.

Pop Fitness reached out to Temple’s Web Studio in need of not only a website but a digital environment where their clients can access their designated fitness plans as well as book in-person or virtual appointments for their fitness programs.

The Process

First thing we did was perform a competitive analysis. The goal being to make the site effective for the end user to sign up for custom fitness plans and book in-person or virtual appointments. We knew that the site had to be broken down and segmented in the following way:

      • Clear Call-to-Action
      • Audience Clarity Section
      • Locations
      • Schedule an Appointment Section
      • Services
      • Testimonials
      • Contact Form

Along with the above wireframe, we included the following services on our execution:

      • Brand Discovery
      • UX Design
      • Project Planning
      • Prototypes
      • Design System
      • Wireframes
      • User Interfaces
      • Responsive Web Design

Branding Guideline

The Results

  • Updated Business Email
  • Implemented Online Strategy
  • Constructed a Brand Guideline
  • Website Redesign & Development
  • Domain Registration
  • Integration Scheduling Software
  • SSL Configuration
  • Mobile Responsive
  • Introduced Account Management

New Site


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