Noir Realty
Case Study
Website Re-Design | IDX | UX/UI
The Challenge
Established in the historic city of Louisville, Kentucky, Noir Realty is a traditional real estate firm focused on assisting all in the areas of residential, commercial, property management, apartment leasing, rent to own contracts, corporate real estate, and corporate relocation services.
Tamika contacted us because although she already had a website, she needed a website that spoke more about the culture of the brokerage, identified the different members of her team and functioned more as a business tool she could use provide better service for her clients . On top of that, needed a CRM Integrated with the website.
Old Site
The Process
First thing we did was perform a competitive analysis. The goal being to make the site effective for the end user to start browsing properties and learn more about the culture of the brokerage. We knew that the site had to be broken down and segmented in the following way:
- Immediate Property Search
- Breif Mission Statement
- Quick Property Carousel
- Client Retention Opt-in(s)
- Meet The Team
- Podcasts
- Property Valuation (CTA)
Along with the above wireframe, we included the following services on our execution:
- Brand Discovery
- UX Design
- Project Planning
- Prototypes
- Design System
- Wireframes
- User Interfaces
- Responsive Web Design
Brand Guidelines
The Results
- Revamped Online Presence
- Improved User Experience
- IDX Integration
- Website Redesign & Development
- Crm Integration
- IDX Integration
- SSL Configuration
- Mobile Responsive
- Application of modern lead gen tactics
- Configuration of Property Email Alerts
New Site
CRM/Business dashboard
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